Personal Data processed for the following purposes and using the following services:

Advertising

  • Google Ad Manager and Facebook Lookalike Audience

    Personal Data: Cookies; Usage Data

  • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Taboola

    Personal Data: Trackers; Usage Data

  • Microsoft Advertising and Google Ads Similar audiences

    Personal Data: Tracker; Usage Data

  • Facebook Audience Network

    Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Microsoft Advertising Universal Event Tracking

    Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

  • LinkedIn conversion tracking (LinkedIn Insight Tag)

    Personal Data: device information; Trackers; Usage Data

  • VWO – Notifications

    Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

  • Pinterest Ads

    Personal Data: email address

  • TikTok conversion tracking

    Personal Data: Trackers

Analytics

  • Google Analytics (Universal Analytics) and Improvely

    Personal Data: Cookies; Usage Data

  • Facebook Analytics for Apps

    Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • WordPress Stats and Google Analytics (Universal Analytics) with anonymized IP

    Personal Data: Tracker; Usage Data

  • Google Analytics Advertising Reporting Features

    Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Google Analytics Demographics and Interests reports

    Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Meta Events Manager

    Personal Data: Trackers; Usage Data

  • Google Analytics 4

    Personal Data: browser information; session statistics

Commercial affiliation

  • Awin

    Personal Data: Tracker; Usage Data

Contacting the User

  • Contact form

    Personal Data: country; email address; first name; last name; phone number; ZIP/Postal code

Content commenting

  • Facebook Comments

    Personal Data: Tracker; Usage Data

Content performance and features testing (A/B testing)

  • VWO – Testing

    Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

Displaying content from external platforms

  • Google Maps widget and Vimeo video

    Personal Data: Cookies; Usage Data

  • Google Fonts

    Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • YouTube video widget

    Personal Data: Tracker; Usage Data

Handling payments

  • Stripe

    Personal Data: various types of Data as specified in the privacy policy of the service

Handling productivity related activity

  • Service Improvement

Remarketing and behavioral targeting

  • Facebook Custom Audience

    Personal Data: Cookies; email address

  • Facebook Remarketing and Google Ads Remarketing

    Personal Data: Cookies; Usage Data

  • Remarketing with Google Analytics

    Personal Data: Tracker; Usage Data

  • TikTok Remarketing

    Personal Data: Trackers

  • LinkedIn Website Retargeting

    Personal Data: Trackers; Usage Data

SPAM protection

  • Google reCAPTCHA

    Personal Data: Cookies; Usage Data

  • Cloudflare Bot Management

    Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

Traffic optimization and distribution

  • Cloudflare

    Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

User database management

  • Go High Level (CRM & Marketing Automation)

  • HubSpot CRM

    Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

Privacy Shield participation: data transfers from the EU and Switzerland to the United States

The Owner participates in and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred from the European Union and Switzerland to the United States. The policies and rights outlined below are therefore equally and explicitly applicable to Users from Switzerland, except if stated otherwise. The Owner has certified to the Department of Commerce that it adheres to the Privacy Shield Principles.

If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view the Owner’s certification, please visit https://www.privacyshield.gov/ (or find the direct link to the certification list of Privacy Shield participants maintained by the Department of Commerce https://www.privacyshield.gov/list).

What does this mean for the European User?

The Owner is responsible for all processing of Personal Data it receives under the Privacy Shield Framework from European Union individuals and commits to subject the processed Personal Data to the Privacy Shield Principles.

This, most importantly, includes the right of individuals to access their personal data processed by the Owner.

The Owner also complies with the Privacy Shield Principles for all onward transfers of Personal Data from the EU, which means that it remains liable in cases of onward transfers to third parties.

With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, the Owner is subject to the investigatory and regulatory enforcement powers of the FTC, if not stated otherwise in this privacy policy.

The Owner is further required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Dispute resolution under the Privacy Shield

In compliance with the Privacy Shield Principles, the Owner commits to resolve complaints about its collection or use of the User’s Personal Data. European Union individuals with inquiries or complaints regarding this Privacy Shield policy should first contact the Owner at the contact details supplied at the beginning of this document referring to “Privacy Shield” and expect the complaint to be dealt with within 45 days.

In case of failure by the Owner to provide a satisfactory or timely response, the User has the option of involving an independent dispute resolution body, free of charge.

In this regard, the Owner has agreed to cooperate with the panel established by the EU data protection authorities (DPAs) and comply with the advice given by the panel with regard to data transferred from the EU. The User may therefore contact the Owner at the email address provided at the beginning of this document in order to be directed to the relevant DPA contacts.

Under certain conditions – available for the User in full on the Privacy Shield website (https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint) – the User may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Selling goods and services online

The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.


The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Optimonk

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Optimonk exit intent technology detects the moment a user intends to leave the page and displays a targeted offer to the site visitor.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States & EEA – Privacy Poli